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Vohra, Anupma
- Ethical Issues Encountered by Marketing Researchers in India
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Authors
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1 University School of Management Studies Guru Gobind Singh Indraprastha University Kashmere Gate, Delhi 110006
1 University School of Management Studies Guru Gobind Singh Indraprastha University Kashmere Gate, Delhi 110006
Source
Journal of Management Research, Vol 10, No 3 (2010), Pagination: 135-150Abstract
With the growth of the marketing research function, the significance of ethical issues in the field is also increasing. The validity of research findings and their utilization, respondent willingness to cooperate, the rights of the various stakeholders in the research process as well as the very credibility of the profession are impacted by research ethics. This paper provides the findings of an empirical investigation into the frequency with which major ethical issues are encountered by marketing researchers-in marketing departments and research agencies in India. The study finds that though the overall reported frequency of encountering unethical practices is on the lower side, there is nevertheless a general acknowledgment of the existence of these practices and that opinions on what constitutes unethical practice is divided with regard to certain issues.Keywords
Ethics, Marketing Research, Respondent Abuse, Research Integrity
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- Geographic Information Systems: A Decision Support Tool for Business
Abstract Views :300 |
PDF Views:2
Authors
Affiliations
1 Reader, University School of Management Studies, GGS Indraprastha University, Delhi
2 Associate Professor, Faculty of Management Studies, University of Delhi, Delhi
1 Reader, University School of Management Studies, GGS Indraprastha University, Delhi
2 Associate Professor, Faculty of Management Studies, University of Delhi, Delhi
Source
Drishtikon: A Management Journal, Vol 1, No 2 (2010), Pagination: 123-141Abstract
Geographical Information Systems (GIS) are an extremely useful tool for analysis and decision-making in a wide variety of situations. Geography is important to business, irrespective of the type of industry. Organisations are increasingly becoming aware of the vast amount of locational data already available with them and are exploring how to leverage this. This paper underscores the importance of spatial data and the need for organizations to integrate this into their decision-making. It examines the potential of GIS in business applications and provides an overview of business activities where GIS can be employed as a decision support tool. The various stages of the strategic planning process as well as business operations including market analysis, segmentation, positioning, supply chain operations, pricing, promotions and sales management can benefit from the application of GIS. The major hurdles in the application of GIS as a business tool, especially in the Indian context have to do with the availability, accuracy and currency of spatial data and low familiarity with the potential of GIS. The paper further makes a case for the introduction of GIS education in business school curricula to increase its understanding and adoption by business decision makers.Keywords
Spatial Imaging And Analysis, Thematic Maps, Data Visualization, Spatial Decision Support Systems, Location Based ServicesReferences
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